To quote a past post, “… I will target people ages 20-35 who are just starting out in life, and are often as overwhelmed by life as they are willing to change aspects of their identities in order to be happier. I see this age group as being the most mold-able as they are not yet set in their ways, but I also see this group as being easiest to target simply because I am a part of it and can understand and empathize with them which may influence my ability to be persuasive.” In order to persuade this audience, I know that I must consider the fact that due the world that they have grown up in (a world with things like social media) their attention span isn’t as great as previous generations. Therefore, my myth busting guide will contain short paragraphs with pretty pictures to look at in between reading the text. It will also be accessible through my blog because many people this age spend more time reading things online than in print.
The purpose of the project is to convince people that minimalism is a lifestyle that is worth looking into, as there are many benefits to it. I convey this purpose by debunking several myths associated with minimalism, as these are often what hold people back from becoming a minimalist. The myths have been sequenced so that some of the bigger myths are addressed first in order to hook people in. However, I include a big myth at the end just as one last memorable reminder of how minimalism differs from the stigmas associated with it.
At the end of my project I give thanks to The Minimalists because they are the major source I used for this project. I could have included a whole bunch of other links to social media posts and things I used for the other project, but A) I felt it would take away from the minimalist design and B) these other sources cite The Minimalists as being their source. The Minimalists are a good source because they’re really the authorities of the movement. In other words, the ideologies behind it come from a lot of what they’ve talked about through their blog, their books, their lectures, and their documentary.
Although one of the things I want people to know is that minimalism isn’t a “style” to achieve, I do use the minimalist idea that less is more by keeping the layout of my project simple and minimizing the amount of colors and fonts used. It is also very easy to read the text and to view the pictures; there isn’t anything to unnecessary.
Mode and Media
I feel that the mode and media contribute to the overall purpose and meaning conveyed. By making my project a pdf, it is easily accessible, and one can even print it out so that they can constantly remind themselves of what minimalism is if they pursue the lifestyle. By putting it on my blog, my readers can read this project and reference other blog posts that I have completed on similar topics thus giving them even more well-rounded knowledge on the topic.
I really don’t feel that I’ve broken the conventions of this genre, but I think that this is okay because minimalism is all about focusing on what matters. In this case, it matters that people learn what minimalism is and isn’t, so I don’t feel that going against the grain would be very logical or “minimal”of me.
Header image by Me